Overview

Our objective is to provide education on All Things Conversion Tracking.

This guided experience will take you through all conversion tracking fundamentals needed to understand the considerations of a conversion setup and what to look out for when troubleshooting.

By the end of this guide, you will be able to.

Speak on how a conversion is measured based on its settings (attribution, windows, count)
Diagnose conversion drops
Create Google Ads conversions and Meta Ads custom conversions
Report on different conversion types
Spot opportunities for offline conversions

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