Welcome to the Thrive Digital Data & Measurement Documentation Site

Your one-stop workspace for: what a metric means, whether data is fresh, how the pipeline flows, and how to fix (or escalate) weird stuff. Less guessing, more clarity.

Explore Key Sections

Navigate through our documentation organized by topic

📚 API Reference & Documentation

Technical reference documentation for V4 fields, metrics, and configuration.

Overview

Introduction

Data Dictionary

Data Dictionary of fields that can be used in V4

Config Sheet Registry

This is a spreadsheet that serves as a comprehensive registry of clients and their associated data and workflow configurations. It contains detailed information that could be used for managing client data integrations, tracking data sources, and overseeing business intelligence (BI) workflows.

🧪 Learning Resources

Educational content and training materials for Thrive platform.

Overview

Welcome to the Learn section! Here, you'll discover a growing library of resources, guides, and insights curated by the Data & Measurement team. This space is designed to help you understand the strategies, tools, and services we use to drive business impact through data-driven decision making.

Config Sheet

The purpose of this documentation is to bring awareness to how the Thrive data team works and how the pipeline team completes a successful onboard (thrivestack jobs, reports, etc.). By no means do you need to memorize this thing from beginning to end, but it is useful to be familiar with it.

Conversion Tracking

Our objective is to provide education on All Things Conversion Tracking.

Google Tag Manager (GTM)

GTM is a tag management system that allows you to inject and update measurement snippets of code onto a website. When these code fragments have been added to a project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

Thrivestack (TSK)

Our objective is to provide bring awareness to our internal ETL (Extract, Transform, Load) tool, what it does, what you can do with it, and everything related.

Incrementality Testing

What

Thrive Data Pipeline

🛠 Support & Troubleshooting

Get help, troubleshoot issues, and find support resources.

Overview

This section is your go-to resource for getting help and troubleshooting issues. Whether you're experiencing a data discrepancy, need to submit a ticket, or want to review FAQs, you'll find the guidance you need here.

Troubleshooting FAQs

I bet you've often come across problems like, Why is yesterday's spend not in my budget tracker? Why don't I have access to this data source? I did goal mapping in the config sheet, but why is it not showing up in the GDS report? And so on.

Data Ops Ticket Reporting

Dashboard for viewing Asana analytics data about the Data Team

Submit a Ticket

We can help. Use the asana form to submit a ticket

🩺 System Status & Health

Monitor the health and status of Thrive systems, metrics, and data pipelines.

Overview

System Status Page

Systems Health

Per-client pipeline health across jobs, checksums, and refresh SLA over the last 30 days

Known Issues

Current list of known issues, their status, and available workarounds.

Incident Logs

Report a New Incident

New here? Jump to the Quick Start below or explore the sections.

Quick Start

Goal	Where to go
Is the data fresh?	Status Overview
Why is a number different?	Metrics Library
What field is this?	Standard Fields
Something broken?	Known Issues or open a Ticket
Need GTM basics?	GTM Overview

Access and Security

Protected with Google auth; access is role-based. Need an adjustment? Submit a ticket.

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Tip: Always check Incident logs before reporting an anomaly. If it is not there and not in Known Issues, let us know. We would rather hear early than late.