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Welcome to the Thrive Digital Data & Measurement Documentation Site

Your one-stop workspace for: what a metric means, whether data is fresh, how the pipeline flows, and how to fix (or escalate) weird stuff. Less guessing, more clarity.

Explore Key Sections​

Navigate through our documentation organized by topic

📚 References

Definitions for metrics, fields, and data structures

Overview
Introduction to our data reference documentation and how to use it
Metrics Library
Complete definitions of all metrics used across our reporting platforms
Standard Fields
Common fields and dimensions available in V4 datasets

🧪 Learn & Level Up

Training materials, best practices, and measurement methodologies

Config Sheet
Learn how to use and maintain client configuration sheets effectively
Conversion Tracking
Fundamentals of tracking, attribution, and conversion windows
Google Tag Manager
Setup and best practices for implementing GTM in client sites
Thrivestack (TSK)
Understanding TSK components, setup, and troubleshooting
Incrementality Testing
Measurement strategies for testing true incremental impact

🛠 Support & Operations

Get help, troubleshoot issues, and understand operational processes

Support Overview
Introduction to support resources and how to get help
Troubleshooting FAQs
Common issues and solutions for tracking, reporting, and TSK
Submit a Ticket
How to properly submit support tickets with required information
Data Ops Reporting
Understanding operational reports and dashboards

🩺 Status & Monitoring

Real-time health checks, data freshness, and system monitoring

Status Overview
High-level dashboard of system health and data pipeline status
Metric Checksums
Validate data consistency and identify anomalies in metric calculations
Platform Refresh Lag
Monitor data freshness at the platform level for each client
Thrivestack Jobs
Monitor pipeline job execution status and schedules
Known Issues
Current known issues, workarounds, and their resolution status
Incident Logs
Historical record of incidents, resolutions, and impact assessments

New here? Jump to the Quick Start below or explore the sections.

Quick Start​

GoalWhere to go
Is the data fresh?Status Overview
Why is a number different?Metrics Library
What field is this?Standard Fields
Something broken?Known Issues or open a Ticket
Need GTM basics?GTM Overview

Access and Security​

Protected with Google auth; access is role-based. Need an adjustment? Submit a ticket.

Tip: Always check Incident logs before reporting an anomaly. If it is not there and not in Known Issues, let us know. We would rather hear early than late.